1339 - Trade Nights, with Rich Klein

Dr. Beckett and Rich Klein discuss the concept and benefits of trade nights: personal experiences, strategies for store owners, and the differences between trade nights and traditional card shows. The conversation highlights various aspects of organizing trade nights, including the increased foot traffic, sales opportunities, and the unique community atmosphere they create.   00:49 Benefits of Trade Nights for Stores 01:56 Challenges and Considerations for Trade Nights 03:34 Comparing Trade Nights and Card Shows 04:58 Personal Preferences and Trade Night Dynamics 08:04 Organizing and Promoting Trade Nights 12:05 Security and Logistics of Trade Nights