1268 - Star Company's License?
Source: https://www.podbean.com/eau/pb-82j95-16be90f Dr. Beckett addresses criticisms, shares insights, and provides historical context on the licensing and market dynamics of major card companies like Topps and Fleer, contrasted with the Star Company. Using a provocative analogy, he illustrates the ongoing debates and the importance of brand value over licensing status and…